![]() ![]() Lastly, if you have a question mark with a high uncertainty or a high risk, you can pursue a diversification strategy to create new products or markets that are more attractive or profitable. Additionally, if you have a question mark with a low differentiation or a weak customer demand, you can pursue a product development strategy to improve your product features or quality and create more value for your customers. You can use industry reports, market research, or your own estimates. Cash Cows: low market share but high growth. Questrels: high market share but low growth. The matrix is divided into four quadrants: -Stars: high market share and high growth. Alternatively, if you have a question mark with a unique or innovative product, you can pursue a market development strategy to enter new markets and increase your growth potential. To plot your business units on the BCG matrix, you need to gather data on their market share and growth rate. The BCG matrix is a strategic marketing model used to help a company decide where to allocate its resources. For example, if you have a question mark with a strong competitive advantage and a clear customer need, you can pursue a market penetration strategy to increase your market share and turn it into a star. To deal with question marks, you can use the Ansoff matrix to evaluate your growth options. Question marks are the most challenging products in your BCG matrix, as they have the potential to become stars or dogs depending on the market and how you manage them. ![]()
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